Websites are easier to make than most people think. Bear this in mind when a website designer wants a hefty payment.
|A joke, obviously. But does this sales pitch work in IT?|
Advance warning: this post is another moan. Up to now, I’ve had two pet hates: people who sign up to wildly optimistic cheap/convenient IT projects that turn out to be unreliable and expensive; and at the other end, people who block trivially easy IT projects because of silly overblown cost estimates. I’d forgotten the third type. But we’ll get on to that later.
This story begins with my website – you know, the one in my shameless plug masquerading as a piece on Search Engine Optimisation. Well, my web traffic is still quite abysmal, in spite of pushing up the Google rankings. But from the few people who’ve looked at the site, I’m quite likely to set up a website for an arts organisation, which I’m happy to do as a freebie; and if all goes well I may get some paid work off the back of that. And in this scenario, the obvious question is: how much should I ask to be paid?
The thing is, there’s nothing special about my web design knowledge. What I created for myself was technically very basic (I was using a free web template and Kompozer if anyone's wondering). I’d rate my skills above those of a 13-year-old who has discovered FrontPage – I do at least understand the importance of Cascading Style Sheets, W3C compliance and not doing fancy animated backgrounds – but ask me to produce a site that handles user-uploaded content, streaming video or credit card payments and I wouldn’t have a clue. And yet paltry offerings to the interweb like mine seem to be regarded as the height of technical genius.